Ethos, Pathos, and Logos
Ethos, Pathos and Logos were created by the Greek philosopher Aristotle. These terms are used to name the different means of persuasion. Ethos refers to the character or credibility of the speaker- or writer. Pathos relates to emotion. Some people use pathos to persuade someone to do something. Some examples of pathos is sympathy, empathy, sadness, or anger. Lastly there is logos. Logos refers to logic. Logos usually has numbers to prove things. It also gives an appearance of wittiness. Aristotle made these terms many, many years ago, but many still used today.